They say that you need at least 7 touches before a typical customer will buy from you. Often the first touch will start with a customer visiting your web site or social media page. Therefore you need to start building your customer relationship at this stage. No matter how good your marketing information is, first impressions are almost always visual and “You never get a second chance to make a first impression”
What is the first thing that you notice when checking out a new Twitter follower, Facebook friend, or LinkedIn connection? Research shows that the first thing that we notice is a profile photo. If your profile picture isn’t eye-catching, or representative of your personal brand, you may miss your chance to make a positive first impression. LinkedIn registers a 40% increase in click-throughs to profiles that have photos vs. ones that don't.
Why not apply the same theory to the design of your website. Having images of you and or your staff will help to build trust and develop positive relationships from that important first touch.
Shots of Inspiration have been in Matlock taking corporate portraits for Lovedays Solicitors who wanted photographs for their website and future marketing material.
"We were delighted with the service provided by Shots of Inspiration Limited," says Richard Roberts, Managing Partner. "All our members of of staff were made to feel at ease which was assisted by the fact that the photos were undertaken at our offices, at no inconvenience to our clients. The results speak for themselves and the value for money in obtaining such professional photographs was exceptional. We will be using Shots of Inspiration Limited again for our future advertising campaigns and have no hesitation in recommending them to anyone seeking a professional photographic service."
This blog was brought to you by Shots of Inspiration